How does Estate Noni compare

I have developed a precise growing and handling process for Noni fruit which makes it possible to deliver and make accessible to every corner of the world a very Superior and extremely effective product.

At this web site you will learn about Estate Grown Hawaii Noni and purchase our very best Noni products.

Noni Fruit tree

Why is Estate Grown Hawaii Noni the best in the world?

There are several Noni varieties which are found to grow naturally in tropic temperate zones all over the world. The variety of Noni fruit we use for our products at Estate Noni has been used traditionally for thousands of years. Noni grows year round on Hawaii Island in perfect growing conditions. Our constant gentle Pacific Ocean trade winds, pure warm gentle rains and rich virgin volcanic soil allows for the optimal absorption of the essential Noni micro nutrients.

One of the major obstacles to maintaining the integrity of the health benefits of Noni is its inherent instability due to oxidation. This presents a significant problem in shipping and distribution. Estate Noni was the first to solve this problem. Over three years of trial and error we developed The Isofractionization System (tm) in 1997 and The Chrystosurfactionization Method ( tm) in 2000. These propriety in-house processes make it possible for Estate Noni to stabilize and maintain the active ingredients while at the same time keeping our product 100% pure.

Estate Noni has developed a precise method for growing, harvesting and processing our products so as to maintain and stabilize the health benefits of Estate Noni. In 2004 the State of Hawaii recognized and supported our Estate Noni model with the passing into law House Bill 165 and Senate Bill 124 . Today we produce the worlds best noni products. In 2003 we established the highest standard possible for Noni called "Certified Authentic" . Currently Estate Noni is the only Noni in the world that has been able to meet the lab tested standard for this award.

Estate Grown Hawaii Noni trees are mature and produce superior fruit year round. While these trees are very hardy and pestilence resistant, requiring moderate cultivation nevertheless the Noni trees are planted and maintained under the strictest environmental controls ensuring a virtually pollution- free crop. Several of our Estate Noni farms have trees hundreds of years old.

Noni...It's History and Introduction to Hawaiian Islands:

Thousands of years ago, the great Polynesian leader Hawaii'I Loa sailed eastward in sailing vessels landing in what would be named “The Hawaiian Islands”. In anticipation of needs during the long and unknown voyage as Ill as establishing a new home in these remote islands, the Polynesians brought many necessary natural items such as plants and animals with them to start over in their new island home and ensure survival. These plants that the ancient Polynesians brought with them had many uses as building materials, clothing, dyes, weapons, etc. but it is the medicinal plants that were used by these travelers that recently have been the focus of significant medical research.

These essential items included twenty seven plants, which became known as “Canoe Plants”. Fourteen Ire foods such as taro, ‘ulu (breadfruit),nui (coconut), the others Ire for construction like wood, vines, tapa (cloth). Perhaps the most important singular plant in this group of essentials “Healing” plants brought from Polynesia and the South Pacific Islands was the Noni la'au plant. Through the ensuing generations Noni has been a critical healing herb and mainstay in Hawaiian healing practice and tradition. Although in the past century Hawaiian homeopaths have used over 300 plants and herbs, very few were for medicinal application. While it has always been an important Island medicine, with the contemporary emphasis on Homeopathic alternative medicine, Noni is on the fast track becoming the treatment of choice for a variety of maladies as preventative applications to promote excellent health and general well being.

Noni is the name given to Indian Mulberry by the ancient Hawaiians, it's scientific name is Morinda Citrifolia. It is indigenous to India, Southeast Asia, Malaysia and islands throughout the South Pacific. Morinda Citrifolia is a member of the evergreen family growing from small bushes to small trees ranging up to 25 feet high. The fruit is commonly referred to as “Noni” and is the size of a large Russet potato. Its waxy appearance and semi translucent skin ranges in color as it ripens from yellow green to white. It emits a rancid smell when ripe, which makes it easily identifiable to the local Hawaiians.

While very bitter tasting in its natural form, when dried during our in-house proprietary Chrystosurfactinization Methodô process the odor abates and the taste improves.

As mentioned, the first Hawaii Island inhabitants traveled across thousands of miles by canoe from the south The Marcasses. This gigantic feat was done with out sail. All provisions for the dozens of paddlers had to be light weight and more importantly effective food. Noni was on the top of the list of crucial provisions such voyages. Ripe Noni fell along the coast and quickly dried on the hot lava rock. No doubt children collected the “potato chip” like noni and the kahunas “healers” would sit in the shade and pumice the flesh and seed into a space saving powder.

Estate Noni Science

Recent evidence (2003) indicates that Noni* works directly on the central nervous system freely passing the blood brain barrier and affective neurotransmitter binding sites such for dopamine and nicotine. The overall effect is to return the body to it's normal healthy balance” -statement from Dr. Richard Troelstrup PhD, Current University of Hawaii Professor, 40 year research career National Institute of Health.

Lab Test Results combined from independent labs in USA and Japan
Sample Test Dates 01/26/04 & 01/30/04 / Sample from SO: # 0001/010404/2T

Sample Size 100g
Water 94.1g
Protein .6g
Fat .4%
Ash .5%
Carbohydrates 5.4%
Calories 28
Sodium 2.1 mg/100g
Sucrose 4.5g/100g
Phosphorous 16.3 mg/100g
Thiamine (B1) .03 mg/100g
Riboflavin (B2) .005 mg/100g
Niacin (B3) .39 mg/100g
Vitamin B6 1.23 mg/100g
Vitamin B12 <.44 mcg/100g
Vitamin C 2.9 mg/100g
Fiber .4 g/100g
Tannin Acid .12 g/100g
Iron .58 mg/100g
Calcium 10.1 mg /100g
Potassium 237 mg/100g
Magnesium 16.8 mg/100g
Copper 79 mcg/100g
Manganese 149 mcg /100g
Zinc 123 mcg/100g
Specific Gravity 1.015
Viscosity 1.3º
pH 3.3
Refract. solids 8%
Coliform <3.0 MPN
APC 30 CFU
Yeast & Mold <10 CFU

Date: 04/08/04

*Noni referred to in this statement is exclusively cultivated and processed by Estate Noni and processed through the Isofractionization Systemô and Chrystosurfactinization Methodô