IV. Noni Powder rediscovered by Estate Noni.com after 1000 years
DR. DON HASHIMOTO: It sounds like from talking with this older woman, you became very enamored with Noni. Tell me a little bit more about your interest and where did that take you.
Patrick M. Walsh: That's very, very true. I was fascinated with lots of aspects of the ancient Hawaiian civilization and the ancient way of life. And it just so happened that the villages along the coast, over the years since they were established and the first Hawaiians came here from the Marquises, it's assumed, or from Samoa. They paddled by canoe, they didn't have sailcloth and space was so, so rare in a canoe that they were very careful to pack. Did you ever go on a trip and you have that suitcase and a carry on and you say there's lot's of stuff you want to bring but you can't really bring it all, so you just bring the essentials. Well, when they came over here from the Marquises, more than 2000 years ago, they brought Noni with them. With the intention of using it during the journey and then planting it because it was one of their basic medicines. It was the basic giver of life, so to speak, in their arsenal of medicines. So from there I discovered the noni fruit itself is an amazing fruit. The seed in the fruit has an air pocket in it and the whole coastline of Hawaii Island, if you ever get a chance to take a plane trip along the coastline, the inlets and the valleys are inaccessible by road, but there just full of Noni trees. Noni trees that are maybe a thousand years old, several definitely 600-700 hundred years old. And how they came to be there was the early Hawaiians of course brought it and planted it in well guarded, secret places but the coast would wash up these seeds that either fell from fruit along the coastline or even fruit that was washed up from as far as 1500 –2000 miles away from other islands. So the whole coastline became prolific with Noni and it wasn't something that people went out on a Sunday afternoon and filled a basket and brought it home because the Noni gives off a very strong smell. And people just tend to stay away from these things; it's not something they let be put in the backseat of their car. So even though there was so much Noni, there was very few people aware of what use it had. And when Hawaii was first accidentally stumbled upon by the early British explorers and scientist, they brought with them their own medicines and they were very interested in creating a trade with their medicines and the Hawaii people. So as things come to be, the early missionaries and the business people established rules that basically said that you're not allowed to practice any old Hawaiian medicines and superstitions. If you get sick and you need medical treatment, come to us and well take care of it. So it actually became a law that was only abolished in the 1960's, so what I discovered was that the use and the daily use of Noni had been lost over the past 150 years due to the laws imposed by the early settlers, the early missionaries of Hawaii.
But it hadn't been forgotten about, handed down through generations like my old Hawaiian friend in the coastal village. I became fascinated by what it did because it seemed every time I asked herself or one of her friends what it did for you, they came up with a list of things that seemed to cover nearly every ailment you could image. Now if you could picture the coastal village being about an hour and a half drive from the nearest doctor, these guys never drove to the doctor unless they absolutely had to, so they had a dependence on what they were able to harvest and grow and these herbs were crucial to their well-being.
Patrick M. Walsh: What I did then was I would go down on a weekend and I would bum noni juice from this old woman. And it was kind of hilarious because I would bring things with me and change it for the juice and I became accustomed to this strong taste and I was giving my juice away to my friends, friends that had migraines or friends that had minor depression, or friends that had sore joints and pains. I would say, here take this noni juice. One fellow, he opened it up and said what do I do with this? Do I pour it in the bath or do I drink it? You got to be kidding, I'm not going to drink this. So it was true, I had developed a taste for it, but for most people it was just too much for them, it had too strong a flavor and they just didn't see the benefit of drinking it. It just stopped them from drinking it.
So I took the noni juice and I worked on it. I wanted to keep it in it's purest sense but I wanted to try and lock in the medicinal value but at the same time get it a nicer nose, or as you would say, a better bouquet. And over the years I've developed several by trial and error, batches of Noni juice and this batch that we have that were producing for HI House of Gold is by far the best so far.
Patrick M. Walsh: And I have been giving it away to friends over the years, as I've said and they all come back looking for more. So what started off as a gallon lasting me a month, I can't have less than a gallon a day on hand because guys will pull into my driveway and beep the horn saying, “Patrick, I'm out of juice”. You can't buy this in the store, you can buy Noni juice in the store but it doesn't look or taste anything like the Noni juice we make because our juice is pure, we don't add anything to it.